Paid search ads can be a valuable part of a business’ marketing strategy for several reasons.

1. Increased visibility: Paid search ads can help increase the visibility of a business’ website by placing it at the top of search engine results pages (SERPs). This can be particularly useful for businesses that are just starting out and may not have a strong organic presence on search engines.
2. Targeted advertising: Paid search ads allow businesses to target their advertising to specific keywords and demographics. This can help ensure that the ads are being seen by the right people, which can increase the likelihood of generating leads and sales.
3. Measurable results: Paid search advertising is highly measurable. Businesses can use tools like Google Ads to track the performance of their ads in real-time, including how many clicks they receive and how many conversions they generate. This allows businesses to see exactly how their advertising dollars are being spent and how effective they are at driving results.
4. Flexibility: Paid search advertising gives businesses the ability to adjust their campaigns on the fly. If an ad is not performing well, businesses can pause it or adjust the targeting to try and improve its performance. This flexibility can help businesses get the most out of their advertising budget.

Overall, paid search ads can be a valuable tool for businesses looking to increase visibility, target specific demographics, and measure the success of their advertising efforts.